Product Design
& Visual Communication
with flair and
humanities outlook
Product Design
& Visual Communication
with flair and
humanities outlook
About
s01
I come from a dual background in law and design (unexpected combo, I know). Full-time I do product and brand work, part-time I'm out exploring, photographing, and collecting all things graphical. Basically an archivist trapped in a designer's body. I'm curious about how things are interconnected, the stories behind them, the history that shaped them. Design turned out to be a good playground for that kind of thinking. I study context before making moves and approach projects with a humanities outlook, which usually means things get pretty holistic.
Years of experience
08+
08+
Creatives Disciplines
03
Years of experience
08+
Creatives Disciplines
03
Experience
Experience
S02
Nov 2017
/
Sep 2018
Graphic Designer
TD Studio
Worked on branding, editorial, packaging, and poster design. Got comfortable with InDesign and learned print production intricacies.
Nov 2017
Sep 2018
Graphic Designer
TD Studio
Worked on branding, editorial, packaging, and poster design. Got comfortable with InDesign and learned print production intricacies.
Feb 2019
/
Apr 2020
UI/UX Designer
Halcyon Mobile
Worked across transportation, fintech, health tech, and consumer services. Won client pitch with app redesign, mentored students, created company brand book.
Feb 2019
Apr 2020
UI/UX Designer
Halcyon Mobile
Worked across transportation, fintech, health tech, and consumer services. Won client pitch with app redesign, mentored students, created company brand book.
Jun 2020
/
Oct 2023
Product Designer
TIRENO CORP.
Handled 2-3 concurrent projects across food delivery, entertainment, health tech, and live shopping. Work includes Clyx (later funded), Hifumi, Tunespotter, and BOND.
Jun 2020
Oct 2023
Product Designer
TIRENO CORP.
Handled 2-3 concurrent projects across food delivery, entertainment, health tech, and live shopping. Work includes Clyx (later funded), Hifumi, Tunespotter, and BOND.
Jan 2023
/
Oct 2023
Product Design Co-Lead
Tapptitude
Revamped evaluation systems, ran monthly team check-ins, and scaled case study portfolio from 4 to 14.
Jan 2023
Oct 2023
Product Design Co-Lead
Tapptitude
Revamped evaluation systems, ran monthly team check-ins, and scaled case study portfolio from 4 to 14.
08.2024
/
Present
Fractional Design Lead
Freelance & Contract Work
Currently contracting with SoulStream.ai, revamping BibleChat (10M+ downloads, #1 US App Store)—designed retention features, established design system, led rebrand from BookVitals to SoulStream. Previously worked with various tech companies and startups on brand strategy, identities, websites, and design advisory.
08.2024
Present
Fractional Design Lead
Freelance & Contract Work
Currently contracting with SoulStream.ai, revamping BibleChat (10M+ downloads, #1 US App Store)—designed retention features, established design system, led rebrand from BookVitals to SoulStream. Previously worked with various tech companies and startups on brand strategy, identities, websites, and design advisory.
works
S03
Service
S04
If you need someone who grasps the full picture and can navigate projects from strategy through refined UI and design systems, you've found a thoughtful collaborator. This approach delivers considered digital experiences that respect what works while purposefully challenging what doesn't.
If you need someone who grasps the full picture and can navigate projects from strategy through refined UI and design systems, you've found a thoughtful collaborator. This approach delivers considered digital experiences that respect what works while purposefully challenging what doesn't.
Ecommerce
ENTERTAINMENT
Real estate
BUSSINES
Health
Fintech
Specializaation
Specializaation
Strategy
Ux/ui
branding
Web-design
Process
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Design and Execution
Creative Concepting
Strategy Development
Discovery
I start by getting to know you and your business in depth. Through an in-depth consultation, I find out your goals, target audience, and unique value proposition. I then conduct comprehensive market research and competitor analysis to inform our strategy
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03
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Design and Execution
Creative Concepting
Strategy Development
Strategy Development
I collaborate with you to set clear, attainable objectives that align with your business goals. Together, we create a strategic plan that details the project timeline, key milestones, and deliverables, ensuring transparency and clarity throughout the entire process.
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Design and Execution
Creative Concepting
Strategy Development
Creative Concepting
As a designer, I bring ideas to life with a keen attention to detail, creating visually impressive and functional elements. I present design iterations to you for review and make adjustments based on your wishes, all processes are transparent.
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Design and Execution
Creative Concepting
Strategy Development
Design and Execution
Understanding Your Vision: We start by getting to know you and your business. Through detailed consultations, we uncover your goals, target audience, and unique selling points. Research and Analysis: We conduct thorough market research and competitor analysis to inform our strategy and ensure your design stands out.
The Herald’s Path: From Thought to Form
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Safe Passage
Bringing Proof
Finding the Path
Between Worlds
Listening to what you need while translating it into visual language. I'm moving between your world and mine, describing back what I'm seeing with emphasis on what matters most in your context. Think of it as interpretation—hearing the message and making sure it lands right.
Every project sits at a crossroads of what works, what could work, and what's actually needed. I'm here to find the route through—balancing competing needs, honoring proven patterns, and identifying where we can cleverly bend the rules because we understand why they existed in the first place.
Ideas need form. I'm bringing back tangible things you can see, touch, and articulate your feelings around. This is where invention happens within boundaries—playing with conventions while staying rooted in solid understanding. You'll have something real to respond to.
Guiding the work from concept to reality. The herald's job is to deliver—making sure what we've built actually arrives intact, works as intended, and serves its purpose. No surprises, just thoughtful execution that honors what we set out to do.
Ready for meaningful work? Let's discuss.
sergiu.t.mara@gmail.com
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Location:
Cluj-napoca, Romania
8:56:43 AM
Available:
09 September
12 october
Expertise:
Design
Web development
©2026 by-MST
Made by an archivist trapped in a designer's body